Animated Bingo Caller Brings Campaign to Life

In April, the campaign for BJ's Bingo went live across the North West, West Midlands, and Berkshire, marking a significant milestone in the brand's marketing efforts. At the heart of this campaign was an innovative animation created by lead animator Leia Arnold, who expertly stitched together audio elements to craft a captivating visual experience.

The team at Shipley Creative worked tirelessly to bring the campaign to life, collaborating with talented artists Simon Vause, Rebekah McGlouhlin, Nicholas Wood, and Stewart Crowcombe. William Darbyshire-Clarke, Marketing Manager at Shipley Creative, even lent his voice to the commercial's first line, adding a personal touch to the project.

To take the campaign to the next level, Shipley Creative partnered with Vaudio, booking top-notch voice-over artists to bring the brand's message to life. The team also managed every aspect of the campaign, from storyboard and script development to talent selection and booking, ensuring compliance with advertising standards through Clear Cast approval.

One of the highlights of the campaign was the commissioning of TV assets, which included a paid social campaign across Facebook and Instagram, as well as Google Ads (Pay Per Click – PPC) activity. In addition to these digital elements, Shipley Creative created a full suite of social media assets to reinforce the campaign across BJ's social media channels.

The team worked closely with their media booking partners at Edison Media to select and book placements on various media platforms, including public transport (buses and trams). To further amplify the campaign's reach, they utilized Sky AdSmart, the latest innovation from Sky, which allows advertisers to target specific households based on demographic data.

To create engaging Out of Home (OOH) elements, Shipley Creative designed striking visuals in various formats for billboards and animated digital screens. The campaign focuses on real customer reviews and comments, highlighting the positive experiences that customers have had at BJ's Bingo, emphasizing the brand's excellent food offer, drinks, table service, friendly staff, and bingo.

Through their meticulous attention to detail and creative vision, the team at Shipley Creative has crafted a campaign that truly showcases BJ's Bingo in all its glory. With 'People Can't Stop Talking' as their mantra, they have successfully brought the brand to life through innovative animation and strategic marketing efforts.

Animated bingo caller